Magenest JSC
2 min readJan 12, 2023


While eCommerce websites have recently flourished, more and more businesses are embracing digital change. This also implies that traditional business and sales practices are shifting. Selling is no longer limited to brick-and-mortar establishments in both B2B and B2C markets. Because of specific characteristics, B2B vs B2C eCommerce have striking differences that merchants need to know to create an appropriate eCommerce strategy. It will most likely influence your sales.

In this blog, we will help you clarify B2B vs B2C eCommerce and issues relating to them.

The definition of B2B vs B2C eCommerce?

What is B2B eCommerce?

Business-to-business (B2B) is a type of commercial transaction that involves companies. All orders are processed digitally with online channels that help reduce a significant amount of costs. More individuals longer and rationally drive sales cycles as C-level, purchasing and finance teams, and last consumers.

Wholesale, selling to resellers, major or chain retailers’ distributors, and selling to organizations are examples of B2B sales. This is why there are so many brands that sell both B2B and B2C products. A good example is that even a behemoth like Amazon is now growing into B2B eCommerce, which can develop faster than the retail unit.

What is B2C eCommerce?

Business-to-consumer (B2C) is a term describing a direct commercial transaction between a business and an end consumer. As a result, the sales process is focused on the demands of a single client, and taking prospects from early inquiry to purchase is quite simple. Sales cycles are becoming shorter and more emotional.

Source: https://magenest.com/en/b2b-vs-b2c-ecommerce/



Magenest JSC

Magenest JSC is a full-scale digital solution provider with a special focus on eCommerce, ERP, CRM, Cloud Infrastructure… Website: https://magenest.com/