DIGITAL TRANSFORMATION IN AUTOMOTIVE INDUSTRY: TRENDS AND CHALLENGES

The automotive industry is rapidly evolving from technological developments to digital transformation. Consumers are increasingly stringent in acquiring an advanced and better experience, which is why digital transformation in automotive is more essential. In the automotive industry, digitization is a growing investment. Industry companies realize that, just like every other digital sector, they must be transformed to meet customer demands. Today’s digital trends are very impressive in the automotive industry, which is good in light of the growing appetite for digitally improved customer experience.

What does a Digital Transformation in Automotive Industry look like?

The automobile industry is moving faster than ever before, thanks to the introduction of new technology within the plant and novel consumer goods being introduced. Automotive manufacturers have been integrating digital technology into all aspects of their operations, from product design through procurement, production, and supply chain management, as well as sales and marketing.

A fantastic example is using digital technology to improve online customer support. For example, automobile dealerships that use eCommerce to offer their products directly to customers. Whether it’s automobiles, car components, or even accessories.

OEMs and tier suppliers can also use digital transformation to examine their processes and identify what changes they need to make in order to bring these new products to customers.

Examples of Digital Transformation in Automotive Industry

There are many great examples of digital transformation in automobile industry, ranging from product innovation to operational adjustments to customer-facing changes. The following are some examples of how automobile firms have embraced digital transformation:

• Mercedes-Benz teamed with the start-up Circular to measure emissions of climate-relevant pollutants and the quantity of secondary material used in the supply chain of battery cell manufacturers.
• Cisco and Oxbotica, a worldwide autonomous vehicle software startup, have teamed together to showcase an open roaming platform that allows autonomous fleets to securely share large amounts of data while on the road.
• BMW’s Regensburg facility used an IoT platform to remarkable effect. It enables them to minimize deployment time by 80% and quality control concerns by 5%.
• Volkswagen collaborated with developers of augmented reality applications to designate car parts with the appropriate equipment to be used in the repair process. Technicians can work more efficiently using this technology, which is known as MARTA.
• Automotive paints and supplies are historically an offline business. PBE Jobbers Warehouse, an auto body equipment wholesaler, integrated its eCommerce, CRM, and ERP systems.

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