DIGITAL TRANSFORMATION IN MARKETING: DEFINITION, EXAMPLES AND TIPS

3 min readMay 23, 2023

As the world becomes increasingly digitized, the field of marketing is evolving at a rapid pace. In order to stay ahead of the curve, digital marketers must continuously invest time and energy into upskilling and learning. With a sound understanding of algorithms and new changes or features, marketers can position themselves and their companies for success.

In this post, we’ll provide a definition of digital transformation and give you some examples of how it’s being used. We’ll also share some trends on how you can start transforming your marketing strategy. By staying abreast of these trends, digital marketers can stay ahead of the competition and deliver successful campaigns for their businesses. Let’s get started!

What is Digital Marketing Transformation in Marketing?

A digital transformation in marketing refers to the shift from mindlessly using digital channels for marketing to actively pursuing digital excellence. This means leveraging data to gain insights that improve the customer journey and deliver more personalized experiences. In order to achieve this, businesses need to invest in technology and data-driven marketing platforms. They also need to create a culture that values innovations and empowers marketers to experiment with new approaches.

As businesses grapple with the ongoing COVID-19 pandemic, many are turning to digital marketing as a way to reach their customers and promote their products or services. Overall, Digital marketing is not only more cost-effective but also more flexible and personalized. This shift is helping marketers to achieve their goals in ways that were simply not possible before.

Trends of digital transformation in marketing Marketer Can’t Ignore in 2023

AI in Marketing

In recent years, however, AI has begun to move from the realm of fiction into the reality of everyday life. Thanks to advances in technology, AI is now being used in a wide variety of fields, from medicine to transportation. Perhaps one of the most significant ways in which AI is being used today is in marketing. By analyzing customer data, AI-powered chatbots are able to provide personalized recommendations and targeted ads. What’s more, AI can also help businesses to identify customer trends and preferences. In short, it’s safe to say that the world of marketing is being transformed by AI.

Metaverse

Before metaverse, social media platforms were one of the few efficient ways for brands to connect with their customers online. But now, with metaverse, brands have a whole new landscape to explore. In the metaverse, brands can create their own virtual spaces where they can interact with customers in a more personal way. This opens up a whole new world of possibilities for marketing and customer engagement. With metaverse, brands can create immersive experiences that go beyond the limitations of traditional social media. For example, brands can host virtual events, providing customers with a unique and interactive brand experience. By creating unique and interactive experiences, brands can reach consumers on a whole new level. In the coming years, social commerce is likely to continue to grow and evolve, providing brands with new and innovative ways to connect with customers.

Personalization

Automated email marketing can be a great way to reach out to your customers on a personal level and let them know about upcoming sales or events. By setting up triggers or schedules, you can ensure that your emails are sent out at the right time and to the right people. Personalized emails can be far more effective than mass emails, as they show that you are taking the time to connect with your customers on a one-on-one basis. In addition, automated email marketing can save you time and money in the long run by ensuring that your messages are always sent on time and to the right people.

Programmatic Advertising

Programmatic Ad Buying is the use of software to purchase digital advertising. While the traditional method includes human negotiation, requests for proposals, and quotes, programmatic buying makes use of algorithms and machines to buy ads. The automation is quick, and efficient which ultimately increases conversions and lowers the customer acquisition cost.

Programmatic Advertising is rapidly increasing every year and is predicted to be used for a huge majority of display advertising in the next couple of years. There are numerous benefits that make Programmatic Advertising so attractive such as real-time bidding, greater audience targeting, improved ad relevance, and increased transparency. Real-time bidding allows for each ad impression to be bought and sold on an open marketplace in real-time. This process happens in milliseconds which gives advertisers more control over their ad spending.