eCommerce Integration 101: How to upgrade your website with Instagram?
In the competition of eCommerce platforms, Magento 2 is showing its superiority edge above all other competitors. With amazing features and easy configuration process, undoubtedly store-owners are changing to Magento-based.
In the field of social networks, Instagram quickly gains its position as one of the most influential platforms. eCommerce businesses have realized the importance of being visible on these services and shifted to the lucrative direction. This is when Instagram integration products step in the game.
Instagram with simple and focusing feed can show the best of your stores through high-quality images and videos. With 800 million active users monthly, Instagram closes the gap between retailers and buyers.
Besides, consumers are taking the maximum advantages of the Internet: 75% of visitors check the websites AFTER looking at the business’ Instagram. In the previous years, Facebook is the most popular way to expand the brand’s image to the world, however, potential customers are choosing a new route to connect with their favorite stores through Instagram: 68% of Instagrammers engage regularly comparing to just 32% of Facebook users.
Integrating Instagram with your site has a great positive influence on your development, in present as well as in the future. Your sales have the opportunities to boost since your brand is getting closer to buyers. You have another platform to advertise your store and attract new customers. So it’s necessary to catch up with the trend, starting with opening your Instagram business account.
Of course, having a public account representing your brand means you need to invest time to beautify it. There are some points you should remember when optimizing Instagram’s features.
#1. Profile
This is the first thing customers encounter when they enter your Instagram account. Making them remember your brand by using a recognizable name. Don’t forget to give a short description to show the characteristics of your store with the link connecting to your site.
#2. Images and Videos
Images and videos are what define the attractiveness of your Instagram. It’s fundamental to use high-quality photos to catch the eye of customers. With just a few swipes, visitors can ignore your feed if there’s nothing to hold them back. Videos also an excellent method to provide visitors a complete view of the products you’re selling.
#3. Story
This feature has brought lots of benefits to both store-owners and Instagrammers. This is an easy and fast road to advertise your brand by highlighting the special parts such as new arrival, discount programs or live streams about hottest trends. Through just a few seconds, customers can have a sense of what products you’re providing. The highlight section on your profile page is also a place to keep all the information about your brand under specific categories. You can consider adding a link to your stories.
#4. Descriptions
Although visuals are the star of Instagram, captions still play an undeniable role in attracting customers. A description that conveys your message in a creative and effective way is better than a wall of text with vague meaning. Knowing what hashtags are suitable for you is also important when guiding the right customers to purchase at your store.
With these tips, we hope that you can optimize your Instagram account. Nowadays, people are exploring more methods for online shopping, and this is the time for you to seize the chance and jump to the boat of integrating Instagram into your eCommerce store.
If you are using Magento 2 and getting confused in the middle of the products’ matrix, let us introduce you to the best Instagram extension in the market right now: Magento 2 Instagram Integration by Magenest!
This extension helps you drive more traffics to your website by linking your Instagram’s business account with your eCommerce store. The integration lets you create a capturing website’s interface that buyers cannot resist. Other major benefits of Instagram Shop are:
- Importing images and videos from Instagram to your stores
- Having plentiful CTA options to encourage visitors to interact with the store
- Easily customize sliders and gallery for visual impacts
- Simple configuration process
- Choosing and sorting photos based on your needs or hashtags
- Creating products sneak-peaks on Instagram that directly link to the correspondent pages on the website
- Providing social sharing buttons helping customers to share your store’s profile to their friends
- Pinning products on photos in Instagram
- Providing multiple layout choices
- Giving owners reports about the store’s performance
Magenest, as the solution partner of Magento, has been helping numerous businesses to develop the potential through various useful extensions. With 6-years of experience, Magenest is confident to provide you the best Instagram integration extension in the market. Magenest also provides you valuable recommendations and free 3 months' support to optimize the new product to your eCommerce system.
Why not give yourself a chance to grow through the integration between Magento 2 and Instagram? Using Magento 2 Instagram Shop by Magenest will not let you down, instead, it will surprise you with drastically growth of your business!
