MUST-KNOW ECOMMERCE WEBSITE BEST PRACTICES TO RUN YOUR BUSINESS
Running an online eCommerce business is a very different process than running a traditional brick-and-mortar store. There are various eCommerce website best practices you must adhere to in order to be successful. In this blog post, we will outline some of the most important website practices. By following these tips, you can create a thriving eCommerce business that meets customer needs and expectations. Thank you for reading!
Prevent clutter
Conversion rates are better on eCommerce websites with straightforward designs. Right now, look at your homepage. What does a visitor notice right away? There should be a distinct area of emphasis. Directing the visitor’s attention to a CTA button or the items you offer should be your goal. However, too much clutter makes it hard to see your CTA.
You can find that 53% of websites have CTAs that users must look for for more than three seconds. You ought to aim for a time that is considerably faster. What activities do you want visitors to do when they arrive at your website? Of course, you want them to buy something, so you should make this as simple for them as you can and avoid causing distractions with clutter. It’s complicated and overwhelming.
Make your menus simpler
A wonderful approach to keeping organized and arranging your products is with menus. However, as was just stated, avoid making everything too complicated. The consumer will become confused by too many menu categories and will not be able to find what they are looking for. You shouldn’t be too detailed with your menu. Instead, classify your products using general phrases.
Let’s imagine, for instance, that your eCommerce business sells clothing, including t-shirts, long-sleeve shirts, sweaters, tank tops, and vests. Each of these possibilities can be categorized under the heading “tops,” rather than having five individual menu options, as this way of styling your menu will shorten the amount of time your users need to place orders.
Source: https://magenest.com/en/ecommerce-website-best-practices/
