TOP 10 ECOMMERCE WEBSITE FEATURES TO DRIVE TRAFFIC AND INCREASE SALES
Choosing the right eCommerce platform is critical to the success of your online store. The wrong platform can limit your ability to grow and scale, while the right platform can help you drive traffic and increase conversion rates. In this blog post, we will discuss 10 must-have eCommerce website features that you should look for when choosing an eCommerce platform.
Top 10 eCommerce website features to have
1. User-Friendly Navigation and Branded design
Anybody can be asked what they look at first when they visit an eCommerce platform. Navigation is without a doubt the solution. A user-friendly navigation system ensures you’ll get more repeat visitors and draws in a lot more potential clients. There are a lot of other aspects of eCommerce website features to think about. In any case, user-friendly navigation comes first.
You should think about everything, including the logo’s clickability, the main navigation bar’s stickiness, the number of items on the menu bar, and the symbols you use.
In addition, the eCommerce website is certainly the replacement for the in-store display. It is crucial that a brand’s website design captures its essence in order for it to prosper in the fiercely competitive eCommerce market.
High-quality website design is more important than ever, it’s a non-negotiable business asset in eCommerce now. Businesses want an eCommerce platform that offers the fundamentals for flawless website design as well as flexibility for design flourishes that highlight unique brand identities.
2. Advanced Product Search — Filtering — Sorting
Your company’s success directly depends on how easy it is to find your products. Even if you have the ideal strategies, the availability of hundreds of products, when it comes to user purchasing online, you have to consider the necessity for product filtering.
People are now more conscious of how much time they spend online, which is the cause. Make sure to give users the option to select the proper product listing based on product categories, criteria (sorting), or relevancy (filtering).
Users — site visitors and store patrons who buy goods and services from companies — are the focus of eCommerce. No business should ever take a consumer for granted, and this is especially true in eCommerce when customers can always back out of purchase with just one click.
That’s why every element of a brand’s online store should be designed to provide each consumer with a high-quality, individualized experience throughout their unique customer journey. And, without a proper searching/filtering feature on your web, you can never claim you are offering a high-quality, individualized experience to your customers.
