Magenest JSC
3 min readDec 4, 2023

In the ever-evolving realm of online commerce, trust stands as a priceless asset. When visitors peruse your online store, authentic reviews from other customers serve as influential factors that can sway their purchasing decisions. These reviews act as social proof, validating that your products or services have gained approval and credibility from others. How can you harness this influential tool within your Shopify store?

This guide offers a comprehensive walkthrough on adding reviews to your Shopify store, a process capable of bolstering your brand’s integrity, enhancing conversion rates, and fostering deeper customer engagement. We’ll explore the significance of reviews, provide step-by-step instructions on integrating reviews through native and third-party apps, and outline best practices for managing and showcasing these reviews. Whether you’re a newcomer to entrepreneurship or an experienced business owner, this guide equips you with the insights to effectively leverage customer feedback. Let’s embark on this journey to transform your Shopify store into a thriving hub of customer advocacy!

Explore our detailed guidance here:

Adding Reviews to Your Shopify Store

Selecting and Implementing a Shopify Reviews App:

The choice of a Shopify product reviews app for your store empowers customers to share their experiences and opinions, potentially influencing your sales. Follow these steps:

- Assess Your Needs: Before exploring available review apps, evaluate if you require basic review collection and display or additional functionalities like photo reviews, Q&A sections, or automated review request emails.

- Research and Choose: Browse through review apps available on the Shopify App Store that align with your needs.

- Install and Configure: Once you’ve chosen an app, add it to your Shopify admin and install it. Configure settings like review display, email requests, and moderation rules based on your chosen app.

Incorporating the Product Reviews App into Your Shopify Product Page:

Simplify the process of integrating the Product Reviews app into your Shopify product page with these steps:

Step 1: Access Your Theme

Access your Shopify admin dashboard.

Navigate to Online Store > Themes and select Customize for the desired theme to open the theme editor.

Step 2: Navigate to the Product Template

In the theme editor, select Product Pages from the sidebar dropdown.

Step 3: Add Review Section

Click on Add section in the sidebar, then select Reviews or Star Rating under the Apps section (depending on your reviews app’s specific name).

Step 4: Save Changes

Position the reviews block and save your adjustments.

Customizing Product Review Blocks

Enhance your store’s user experience by optimizing the aesthetics and functionality of your review blocks through the Product Reviews app.

Step 1: Manage Reviews Block

Access Apps > Product Reviews from your Shopify admin dashboard and click on Manage App to oversee your store’s reviews.

This section offers various management options such as importing, publishing/unpublishing, deleting, and dismissing reviews.

Step 2: Customize Star Rating Block

Within the Product Reviews app, customize the Star Rating block by adjusting color, size, alignment, badge text, and associated products.

Remember to save changes for each block after making modifications.

By customizing review and star rating blocks, you ensure that they not only provide valuable feedback but also seamlessly integrate with your store’s design and branding.

Managing and Moderating Reviews

Review Management:

Within the app, manage reviews by publishing, unpublishing, or deleting them as needed.

Moderating Reviews:

Moderate reviews to filter out inappropriate content or spam. Avoid publishing reviews with offensive language, personal attacks, or irrelevant content.

Responding to Negative Reviews:

Address negative reviews professionally and empathetically. Apologize for any inconvenience and offer solutions, demonstrating your commitment to customer service.

Encourage More Reviews:

Prompt customers to leave feedback after receiving their product, fostering a culture of reviewing.

Effectively managing reviews is crucial as they hold significant sway over potential customers’ decisions in online shopping.



Magenest JSC

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